Historically and in cycles economics turn tough, and even the best-managed, the best-positioned businesses have difficulties. Except the few industries that flourish in a downturn (think bankruptcy attorneys). If you are in an industry that is badly affected by the downturn, you might be fighting for economic survival. What to do when bad things happen to good businesses?
There are business owners they do nothing, others hope or pray that things will get better. Some become more aggressive marketers, trying to increase market share. Others cut expenses to the bone, figuring they will be able to stay and still be around when conditions improve.
What is the best strategy?
Each business is different, and there is no hard and fast rule, since every business is different, even in the same industry, there isn’t a “one size fits all” solution. However there is a process to help identify the best strategy for each business. As we do not know the real future it’s best to prepare for a range of possibilities. And the first step is to assess the real situation honestly, face the facts. Ask yourself the question: What will happen to my company in three, six and twelve months, if:
1, you continue as you have the last six months?
2, the business would get worse than the last six months?
3, the business would get better than the last six months?
Create scenarios for sales-, production-… decrease, -increase… 5%, 20%…
This gives you a series of outcomes for a wide range of different scenarios.
With the outcome of this, determine what your best reaction can be for each scenario.
Then think proactively.
Monitor the changing incoming data constantly, and
if one scenario seems to be playing out, your strategy is
ready to be implemented
and, of course, monitored closely.
Well-managed businesses
prepare for contingencies and
implement based on planning — and proactively — when times are good or bad.

Filed under: bad times | Tagged: bad times, change, proactive, scenario, strategy | Leave a Comment »

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